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Course Description

In this course, you will discover how to create a value offering that resonates with your customers by leveraging key economic principles and pricing strategies. You’ll start by exploring financial fundamentals like discounted cash flow and the time value of money then use these tools to construct solid business cases and determine optimal pricing. Through practical activities, you’ll develop pricing strategies that evolve over a product’s life cycle, applying these techniques to real-world scenarios to create a sustainable and compelling value offering.

As you progress, you will explore behavioral pricing techniques to ensure your product's value is effectively communicated and resonates with your target audience. You'll determine how to drive alignment and action across teams, preparing for a successful product launch. By the end of the course, you'll have the skills to set strategic pricing, understand market dynamics, and deliver a value offering that stands out in the competitive landscape.

You are required to have completed the following courses or have equivalent experience before taking this course:

  • Navigating Technical Product Management
  • Developing a Data-Driven Product Strategy
  • Optimizing Product Strategy Using Analytics
  • Analyzing and Communicating Consumer Insights
  • Applying Project Methodologies to Technical Products

Faculty Author

Dirk Swart

Benefits to the Learner

  • Apply financial principles to construct product business cases and set pricing
  • Analyze the economic impact of information on competitive signaling
  • Implement behavioral pricing techniques to drive alignment and action
  • Prepare to launch a product

Target Audience

  • Product managers and aspiring product managers
  • Tech leaders
  • Product developers
  • Entrepreneurs
  • Software engineers
  • Product experience and marketing managers
  • Project managers

Applies Towards the Following Certificates

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Enroll Now - Select a section to enroll in
Type
2 week
Dates
Jun 18, 2025 to Jul 01, 2025
Total Number of Hours
14.0
Course Fee(s)
Standard Price $999.00
Type
2 week
Dates
Sep 10, 2025 to Sep 23, 2025
Total Number of Hours
14.0
Course Fee(s)
Standard Price $999.00
Type
2 week
Dates
Dec 03, 2025 to Dec 16, 2025
Total Number of Hours
14.0
Course Fee(s)
Standard Price $999.00
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