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Course Description

This course equips you with the analytical tools and techniques needed to create data-driven strategies that resonate with your audience. Through a combination of interactive learning, an engaging case study, and hands-on coding exercises, you will explore fundamental ideas such as survival analysis, customer lifetime value, and sentiment analysis, which are essential for understanding customer behavior, predicting outcomes, and tailoring product strategies to meet consumer needs. These approaches will enable you to make informed decisions, refine product offerings, and create meaningful connections with your customers, ultimately driving engagement and loyalty.

You will then apply these analytical techniques to your own product environment. You’ll use real data to discern customer preferences, analyze product features, and determine optimal strategies for improving product performance. By the end of the course, you’ll have developed a comprehensive strategy that leverages consumer insights to enhance product value and drive customer loyalty.

You are required to have completed the following courses or have equivalent experience before taking this course:

  • Navigating Technical Product Management
  • Developing a Data-Driven Product Strategy

Faculty Author

Dirk Swart

Benefits to the Learner

  • Explore analytical techniques and apply them to your product environment
  • Discern and leverage consumer value to drive product strategy
  • Manage for growth
  • Communicate with customers on factual and emotional levels

Target Audience

  • Product managers and aspiring product managers
  • Tech leaders
  • Product developers
  • Entrepreneurs
  • Software engineers
  • Product experience and marketing managers
  • Project managers

Applies Towards the Following Certificates

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Enroll Now - Select a section to enroll in
Type
2 week
Dates
May 07, 2025 to May 20, 2025
Total Number of Hours
14.0
Course Fee(s)
Standard Price $999.00
Type
2 week
Dates
Jul 30, 2025 to Aug 12, 2025
Total Number of Hours
14.0
Course Fee(s)
Standard Price $999.00
Type
2 week
Dates
Oct 22, 2025 to Nov 04, 2025
Total Number of Hours
14.0
Course Fee(s)
Standard Price $999.00
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