Loading...

Course Description

SCHEDULE

(Subject to change)

This program takes place June 13-16, 2022, on campus at the Cornell Nolan School of Hotel Administration in Ithaca, NY. Sessions run from 8:30am-5:00pm ET each day.

Class Descriptions:

  • Monday, June 13, 2022 - Tuesday, June 14, 2022
    • 8:30am - 5:00pm
    • Creating Value Through Strategic Hospitality Marketing
      • In this on-campus, faculty-led intensive, you’ll engage with innovative and practical approaches for addressing strategic marketing challenges to improve revenue, profit, and customer loyalty. Through class discussions, case studies, and real-world examples, you’ll discover the latest applications of strategic thinking and analysis to marketing challenges facing the hospitality industry. Case studies and examples will be drawn from hotels, restaurants, and other world-class hospitality firms around the globe. You will walk away with new ideas to significantly improve your business practices then apply these ideas, concepts, and principles from best-practice examples to develop innovative and profitable solutions.
  • Wednesday, June 15, 2022 - Thursday, June 16, 2022
    • 8:30am - 5:00pm
    • Hospitality Brand Innovation
      • Brands have become the central organizing principle of most hospitality organizations, guiding every decision and every action. Combining the latest in thought leadership with experiential exercises and case studies, you’ll explore how to manage a brand for increased customer loyalty, market advantage, and profitability. Using a proprietary 8P hospitality brand innovation model along with case studies, insights from published research on brand management, and in-class exercises, you’ll engage with the essential elements of creating, sustaining, and strengthening your brand.
Loading...
Thank you for your interest in this course. Unfortunately, the course you have selected is currently not open for enrollment. Please complete a Course Inquiry so that we may promptly notify you when enrollment opens.
Required fields are indicated by .