Program Streams

CALS191 - Writing Concise Copy
CALS192 - Writing Persuasive Copy
CALS193 - Writing Web Copy
CALS194 - Writing Online Media Copy
CALS195 - Writing Social Media Copy
CALS211 - Principles of Digital Storytelling
CALS212 - Developing a Brand Narrative
CALS213 - Podcasting
CALS214 - Producing a Brand Video
CAS521 - Storytelling Across Media
CAS522 - Engaging Specific Stakeholders
CAS523 - Campaign Design and Ideation
CAS524 - Meta Storytelling With Info Comics
CAS525 - Creating Awesome Presentations
JCB411 - Brand Purpose
JCB412 - Brand Strategy
JCB413 - Brand Positioning
JCB414 - Brand Planning
JCB415 - Brand Activation
JCB416 - Brand Measurement
JCB431 - Data Privacy in Marketing
JCB432 - Defensive Data Strategies
JCB433 - Data Protection Solutions
JCB434 - Emerging Data Privacy Challenges
JCB591 - Key Performance Indicators for Marketing
JCB592 - The Customer Journey and Segmentation
JCB593 - Targeting and Positioning
JCB594 - Product Design and Testing
JCB595 - Setting Up Distribution Channels
JCB596 - Establishing Effective Pricing
JCB597 - Promotion and Attribution Strategy
JCB621 - Customer Preference Analysis
JCB622 - Marketing Mix Modeling
JCB623 - Digital Advertising Analytics
JCB651 - Introduction to Behavioral Science
JCB652 - Drivers of Consumer Behavior: Attention, Emotion, Coherence
JCB653 - Using Behavioral Science to Influence Customer Behavior Online
JCB654 - Behavioral Science for Innovation
JCB655 - Behavioral Science for Branding
JCB656 - Behavioral Science for Pricing
LSM321 - Digital Transformation in Marketing
LSM322 - Marketing Automation and AI
LSM323 - Growth Marketing With AI
LSM515 - Understanding the Digital Marketing Landscape and the Customer Funnel
LSM515ENYD - Entendiendo el panorama de marketing digital y el embudo de clientes
LSM516 - Assessing Opportunities in Paid Digital Media
LSM516ENYD - Evaluando oportunidades en medios digitales pagados
LSM517 - Assessing Opportunities in Owned Digital Media
LSM517ENYD - Evaluar las oportunidades en los medios digitales propios
LSM518 - Implementing an Integrated Digital Marketing Plan
LSM518ENYD - Implementación de un plan de marketing digital integrado
LSM521 - Essentials of Marketing Strategy
LSM522 - Applied Marketing Strategy and Decision-Making Tools
LSM523 - Market Research and Analysis
LSM524 - Creating and Communicating the Value of Your Brand
LSM525 - Introducing New Products: Successes and Failures
LSM526 - Distribution Strategy and International Marketing
LSM551 - Measuring Customer Preferences
LSM552 - Analyzing Segmentation and Targeting
LSM553 - Using Data for Positioning Brands
LSM554 - Predicting and Managing Customers' Lifetime Value
LSM555 - Market Response Modeling
LSM556 - Optimizing Digital Advertising with Analytics
LSM671 - Pricing Strategy
LSM707 - Communicating with the Media
LSM708 - Strategic PR Planning
LSM709 - Hiring and Managing PR Agencies
SHA521 - Services Marketing Planning and Management
SHA522 - Evaluating Business and Customer Factors Affecting Marketing Decisions for Services
SHA523 - Building a Resilient Services Marketing Information System
SHA524 - Developing a Service Strategy and Managing the Brand
SHA525 - Managing Service Demand through Pricing and Distribution Strategies
SHA526 - Developing an Integrated Marketing Communications Strategy for Services
SHA711 - Communication Planning for Change
SHA712 - Crisis Communication Planning
SHA741 - Social Media Strategy
SHA742 - Social Media Marketing Across the Purchase Funnel
SHA743 - Creating Effective Content Marketing
SHA744 - Building the Brand Through Influencer Marketing
SHA745 - Social Listening and Community Management
SHA746 - Measuring Social Media Marketing Success
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