Advanced Hospitality Strategy

• Senior leadership at hotel properties
• General managers
• Executive committee personnel
• Managers hoping to move into a senior leadership position
• Hotel owners
• Corporate-level managers interested in the formulation of business-unit and corporate strategy

• Advanced Hospitality Strategy Certificate from Cornell Peter and Stephanie Nolan School of Hotel Administration
• 82 Professional Development Hours (8.2 CEUs)

Strategic leadership is not an innate trait with which only some are born; it is a skill that requires daily practice and discipline. Today’s dynamic hospitality industry requires that leaders and managers have the ability to not only lead their teams effectively, but also provide a strategic framework that will guide the organization as a whole.

As a leader in your company, do you know who or what the drivers of change are within and outside of your organization? Do you know the key elements necessary to an effective strategic management process or how to create systems within your organization that will enable you to implement strategic initiatives? Do you know how to determine whether an investment made in your property is providing value to the owner? This blended certificate program, which begins with a series of online courses and culminates with a four-day capstone experience at the Cornell School of Hotel Administration in Ithaca, New York, provides you with the answers to these questions as well as strategies to execute upon these key concepts in your own property or organization.

After completing the online courses, you will travel to the Cornell campus* to work with faculty experts and hospitality professionals from around the world to further explore hospitality strategy via hands-on activities, interactive case studies, and team assignments. You’ll first focus on innovation and how it can be leveraged to transform, change, or revolutionize your company. Next you’ll explore the gap between business strategy and operational performance. You’ll then focus on value creation from the perspective of the hotel operator, with the expectation that getting the most value out of the individual business units will, over time, aid in the company's goal of value maximization. You’ll walk away with new skills and best practices, a powerful network of international colleagues, and affiliate membership in the Cornell Hotel Society.

This advanced certificate program is part of the Cornell University School of Hotel Administration’s Anheuser-Busch Professional Development Program (PDP). First launched in 1928, this world-renowned executive program has welcomed hospitality professionals from around the globe for over 90 years. Please review Frequently Asked Questions about the program here, including information about traveling to Cornell.

*If it is not possible to travel to the Cornell campus due to COVID-19 restrictions, you will have the option to transfer to a future date or receive a refund for the in-person portion of your registration.