Advanced Hospitality Strategic Marketing and Brand Innovation

• Hospitality marketing and operations professionals
• Industry professionals interested in analyzing hospitality marketing data to make strategic decisions
• Hospitality marketing managers and professionals who communicate with customers

• Advanced Hospitality Strategic Marketing and Brand Innovation from Cornell Peter and Stephanie Nolan School of Hotel Administration
• 92 Professional Development Hours (9.2 CEUs)

While marketing your hospitality services and brand, success ultimately depends upon knowing what target customers want and aligning it with the value your organization or property delivers. This requires an integrated strategy that includes market analysis and demand management, marketing strategy, brand management, and marketing communications. Developing a strategy to effectively communicate and differentiate your brand promise is crucial to driving the demand required in an increasingly competitive hospitality environment.

This blended certificate program, which begins with a series of online courses and culminates in a four-day capstone experience at the Cornell School of Hotel Administration in Ithaca, New York, prepares you to deliver memorable experiences, exceed customer expectations, gain competitive advantage, and ultimately position your company for success.

After completing the online courses, you will travel to the Cornell campus* to work with faculty experts and hospitality professionals from around the world to further explore hospitality marketing and brand innovation via hands-on activities, interactive case studies, and team assignments. Combining the latest in thought leadership on brands with experiential exercises and case studies, you’ll master practical approaches for addressing strategic marketing challenges to improve revenue, profit, and customer loyalty. You’ll walk away with new skills and best practices, a powerful network of international colleagues, and affiliate membership in the Cornell Hotel Society.

This advanced certificate program is part of the Cornell University School of Hotel Administration Anheuser-Busch Professional Development Program (PDP). First launched in 1928, this world-renowned executive program has welcomed hospitality professionals from around the globe for over 90 years. Please review Frequently Asked Questions about the program here, including information about traveling to Cornell.

*If it is not possible to travel to the Cornell campus due to COVID-19 restrictions, you will have the option to transfer to a future date or receive a refund for the in-person portion of your registration.