3 Courses Required

Additional Details

Target Audience

  • Marketing managers
  • Performance marketers
  • Content marketers
  • Marketing automation specialists
  • Product managers
  • Marketing data analysts
  • Brand managers
  • CMOs
  • Entrepreneurs

Certificate Description

As digital transformation continues to reshape how organizations operate, marketers are under increasing pressure to adopt performance-driven strategies powered by modern technology. Artificial intelligence is already transforming sales and marketing, raising important questions about the future of traditional marketing approaches. Is your organization keeping pace with these changes or is it missing opportunities to improve results through smarter, data-driven practices?

In this certificate program, you will explore practical ways to apply artificial intelligence and machine learning to marketing. You’ll learn how these tools can improve decision making, optimize the customer journey, and strengthen the overall impact of marketing initiatives.

You will begin with an assessment of your current marketing activities and discover how to build a digital strategy informed by AI and performance marketing principles. You’ll then develop digital marketing plans for both paid and owned media. In the final course, you’ll create a performance marketing plan and identify opportunities to enhance it using AI and machine learning.

By the end of the program, you will have the skills, frameworks, and strategies needed to stay competitive in a rapidly evolving digital marketing landscape.

The courses in this certificate program are required to be completed in the order that they appear.

This course includes two years of free access to both Marketing Symposium and AI Symposium! Symposium features various live, highly participatory virtual Zoom sessions with Cornell faculty and experts to explore today’s most pressing topics with your peers. Throughout the year, you may participate in as many sessions as you wish. Attending a Symposium is not required to successfully complete the certificate program.

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