6 Courses Required

Additional Details

Target Audience

  • Product managers and aspiring product managers
  • Tech leaders
  • Product developers
  • Entrepreneurs
  • Software engineers
  • Product experience and marketing managers
  • Project managers

Accreditation

  • Technical Product Management Certificate from Cornell’s College of Engineering
  • 84 Professional Development Hours (8.4 CEUs)

Certificate Description

Data analysis and data-driven decision making are crucial pillars of modern product management, enabling teams to move beyond gut feelings and subjective opinions to make informed choices. By analyzing user behavior, market trends, and customer feedback, product managers can identify patterns, validate assumptions, and discover new product and feature opportunities.

Cornell’s Technical Product Management certificate program addresses the critical need for strategic product managers who can drive innovation and deliver customer-centric solutions in today’s competitive market. In this program, you will have the opportunity to master the key aspects of managing products from conception through customer interaction. Throughout the courses, you’ll study foundational concepts, data analysis techniques, and consumer behavior insights to align products with market needs.

The program begins by exploring the role of the product manager and effective product development tools, examining the interaction between product, customer, and business outcomes. You’ll then delve into using data to refine product strategy, optimize marketing, and integrate strategies into broader organizational goals. Through analytical techniques and consumer preference analysis, you’ll identify how to best align product features with customer desires. The courses also cover communication, project execution, and pricing to drive product development. By the end of the program, you’ll be equipped to articulate business problems and solve real-world product management challenges with confidence.

The courses in this certificate program are required to be completed in the order that they appear.

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