4 Courses Required

Additional Details

Target Audience

  • Marketers
  • Operations professionals
  • Revenue managers
  • Sales professionals
  • Property ownership groups
  • Hospitality executives

Accreditation

  • Hospitality Digital Marketing Certificate from Cornell's Peter and Stephanie Nolan School of Hotel Administration
  • 72 Professional Development Hours (7.2 CEUs)

Certificate Description

Marketing in the hospitality industry involves effectively communicating and differentiating your brand promise to target customers. A strong digital strategy is essential, as today’s consumers increasingly rely on online resources to make purchase decisions based on their needs and preferences. Developed by faculty from Cornell’s renowned Nolan School of Hotel Administration, this certificate program equips you with foundational hospitality marketing concepts and principles designed to help you better integrate your company’s brand communications across various media channels.

Working through a detailed case study, you will develop an integrated marketing communications (IMC) strategy for a hospitality brand. You’ll have the opportunity to identify and assess the brand’s target market, plan and implement creative strategies, and optimize the organization’s online presence. The program delves into search engine marketing, social media marketing, user-generated content, community management, traditional media, and mapping your IMC strategy to the consumer engagement cycle. You will also discover how to identify key performance indicators, interpret marketing data, and make data-driven decisions to align with business goals, preparing you to evaluate and execute an IMC campaign strategy for your organization.

This program includes a year of free access to both the Hospitality and Marketing Symposia! These events feature several days of live, highly participatory virtual Zoom sessions with Cornell faculty and experts to explore pressing industry topics. Symposium events are held several times throughout the year. Once enrolled in your program, you will receive information about upcoming sessions.

Throughout the year, you may participate in as many sessions as you wish. Attending Symposium sessions is not required to successfully complete the certificate program.

The courses in this certificate program are required to be completed in the order that they appear.

Certificate Print Title

Hospitality Digital Marketing
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