AI in Hospitality

• Mid- and senior-level hospitality professionals
• Marketing and sales directors in hospitality
• HR directors for hospitality organizations
• Business analysts
• Hotel general managers
• Housekeeping directors

• AI in Hospitality Certificate from Cornell’s Peter and Stephanie Nolan School of Hotel Administration
• 45 Professional Development Hours (4.5 CEUs)

Generative AI is transforming the hospitality industry by greatly enhancing efficiency, streamlining operations, and guiding better decision making.

The business of hospitality is increasingly data rich, but the data comes from a variety of sources which need to be collected, assessed, and acted upon on a frequent basis. Data sources include archival data on third-party platforms and transactional systems which are often behind user logins, in-house data collections systems, human resource software, and key online platforms such as Google and Tripadvisor. Now, hospitality providers can access, compare, and analyze this data through the use of predictive and generative AI — without extensive data analysis training.

Throughout this program, you will use machine learning methods and generative AI to build predictive models, analyze data, evaluate forecast data, and assess and categorize customer reviews as you work through common hospitality scenarios. These skills can be immediately applicable to your organization’s marketing, training, pricing, forecasting, user-generated content management, communications, and guest experience enhancement efforts. You will also have the opportunity to use several AI tools to help automate operational activities, including data collection, transfer and analysis, and internal and external communications, freeing up employees to perform value-add activities and focus on the customer experience.

By the end of the program, you will be able to strategically implement AI solutions to optimize operations, enhance guest satisfaction, and drive innovation within your hospitality organization.

The courses in this certificate program are required to be completed in the order that they appear. Coursework will require access to Microsoft Excel, a free trial version of BigML, and free versions of ChatGPT, Zapier, and Botster. Additionally, for the course, Streamlining Hospitality Operations With Automation, access to a PC with Microsoft Excel and Microsoft Power Automate is highly encouraged to maximize the learning experience, though it is not required. Microsoft Power Automate is not available for Mac users.

This program includes a year of free access to both the Hospitality Symposium and the AI Symposium! These events feature live, highly participatory virtual Zoom sessions with Cornell faculty and experts to explore today’s most pressing topics. Throughout the year, you may participate in as many sessions as you wish. Attending a Symposium is not required to successfully complete the certificate program.